Dow Jones Local Media Group to Launch Local Deals Product in Southern Oregon
Southern Oregon Media Group (SOMG), a division of Dow Jones Local Media Group (DJLMG), today announced that it will launch an online deals program, Limelight Deals, which will feature savings of 50 percent or better on items and services offered by local businesses.
Southern Oregon Media Group plans to solicit deals from restaurants, spas, sports adventures, lodging, car maintenance and other ventures that have proved successful in the online coupon market.
To receive these deals, issued several times a week, readers must sign up for e-mail alerts at Limelight Deals. Those who sign up before SOMGs first "live deals" in August will be entered into a drawing to win a $500 gift card.
Limelight Deals will be similar to Groupon or LivingSocial: After signing up, participants will regularly receive offers by e-mail. Deals can be purchased online, and the customer takes the coupon to the retailer or restaurant where it is honored.
A benefit that Limelight Deals has over those other, nationally-reaching programs is that the deals offered are truly local. Through decades of relationships with businesses, charitable organizations, Chambers of Commerce and prominent citizens, SOMG understands what their readers like to buy and what deals—and the trusted businesses offering those deals--will fit their needs. Those who sign up will find a deal they can use that day, right in their own familiar Seacoast community.
“Our business approach is not about providing an array of coupon offers of which many are not available to local consumers as is the practice of the national coupon providers,” says Southern Oregon Media Group Publisher Grady Singletary.
“Consumers that sign-up for the Limelight Deals program will be provided with great value on offers from local and regional businesses that they may or may not have been a customer in the past. Those that sign-up for the program will find immediate savings with great value they can take advantage of in our region.”
Limelight Deals will feature discounts of 50 percent to 90 percent on businesses like restaurants, spas, golfing, lodging, kids’ activities and more. There will be a limited time or number of days that deals will be active. When enough participants purchase the deal that day, the deal will "tip" or become active. There will also be a maximum number of people who can get the deal. Participants can help the deal "tip" by getting friends, co-workers and family members to join in, and by doing so, earn extra rewards.
The deals program also offers a great opportunity for local businesses says Singletary.
“The significant difference between regional and national coupon providers and our mobile marketing efforts is our primary focus on helping businesses strategically grow their client base. Our knowledgeable team provides marketing guidance with the intent of growing repeat customers for our business partners through well thought out offers for the purchase of goods and services.”
The deals program has already launched at Seacoast Media Group in Portsmouth, NH and will roll out to all of DJLMG’s eight media properties over the next few months. Sean Polay is the director of deals/mobile products within Dow Jones Local Media Group.
"We believe we are best situated to help our local business partners reach new local customers," he said. "The advantage we have over national companies is we interact every day with both local businesses and our readers. We can facilitate connections between those two groups better than anyone. Commercial content — both advertisements and coupons touting special offers to connect local businesses with new potential customers — has long been the lifeblood of a community media company. Launching Limelight Deals is a natural next step for us, allowing us to bring a traditional business forward to a new array of media: e-mail newsletters, social media, mobile devices and more."